Strategies that keep WINNING!

Uncategorized Apr 28, 2022

As social media continues to scream about how bad the housing market is, how interest rates are going to cause the next housing bubble, and the list goes on an on. I feel the pain of those trying to tell the truth and explain the reality. The good news is, the reality, while not as good as it once was, is still better than most people would have you believe, especially when you compare all the information.

Interest rates are higher and so are home prices. While many believe higher rates will force down home prices, you need to be aware that it may only slow the GAIN in home prices. Demand remains very high. Rents are still going higher which also puts pressure on the housing market. We are also dealing with availability. There is far more demand for housing than there is housing available. New construction of homes and rental units remains far behind the surge in population and the demand for space. This demand is very real, and likely to grow significantly in the months to come.

For mortgage professionals that were dealing with large numbers of refinances, their business is likely off significantly as refinance volume returns to much more “normal” levels. While purchase business in units is behind this time last year, we are still on pace to do as much, or more, resale purchase business as we did in every year from 2006 to 2020! With prices growing higher, you may see total purchase volume be close to what it was last year. So, for those focused on purchase business, things are good, and for some, their market share is growing as they are in high demand because they are trusted.

What keeps winning is SPEED! What keeps winning is ACURACY! What keeps winning is exceptional communication and client experience. A great originator can’t lower rates or prices, but they can provide information and options for their clients to win their offers and to quickly close on that offer! This is what is winning!

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