Here we are at the end of August, two thirds of the way through 2021 and we have about 90 days left to generate opportunities that will pay us in 2021. The most important things to focus on are where you are now, and what you need to do to complete the year strong and move into 2022 with momentum.
With an increase in both purchase and refinance applications last week, 3% on purchase and 1% on refinance, we get the news that home inventories are up better than 5%. All opportunities to make yourself focus on what you can do to get in front of business.
Now is a great time to review every pre-approval you have issued this year but didn’t close. Are they still looking, are they taking a break, or did they close with someone else? The first two present an opportunity to help move them into a home, the last one to remind you to stay better connected to your pre-approvals.
We also need to look at our calendar and map out our plans for the balance of the year. As the kids go back to school, there is usually a rise in listings and resales as people move out of the functional obsolescence of their current homes.
Homecoming, Halloween, Thanksgiving and Black Friday are all times to build around to put yourself out into the market and connect with people in a fun and exciting way! All it takes is a commitment to look at the numbers, workout a plan, gather support, and go have some fun!
While August ends the second trimester of the year; September concludes leaving only one quarter of 2021 left to get it all done and paid for!