Today I return to beautiful Louisville Kentucky for the last of four business planning events I am have scheduled in Michigan, Ohio, Indiana, and Kentucky for the mortgage professionals at Ruoff Mortgage! There is a real reason this company is the #1 retail purchase mortgage company in the Midwest, is there commitment to provide an exceptional opportunity for their mortgage professionals to succeed.
Connecting live with managers and originators to help build success is a commitment in the quality of the experience. The quality of the experience for our clients and referral partners is almost as important as the commitment in the quality of the experience for the mortgage professionals themselves! A great work experience certainly translates into a great client and referral partner experience!
All of this continues to support my belief that we need to keep the person involved in the process. Technology is certainly important to the process, and having a state of the art originations platform is an important part of the client experience; people who connect with other people create the best experience and achieve the best results.
Not only are those at Ruoff Mortgage having their best years ever, many of my other clients across the country are setting personal production records month after month. Who would have thought that your best personal purchase loan closing month could have been in October? How many would believe that yearly origination targets would have been eclipsed by the end of the third quarter? It all proves that with a plan, quality strategies, accountability, and commitment, no target is out of range!
I also wanted to thank all of you that registered, attended, and viewed the Crossroads event on Tuesday the 22nd. It was the single largest event we have ever done online, and the volume of new people joining in is a direct result of our loyal clients sharing the message with their referral partners and coworkers! So thank you!
The survival of our industry will be dictated by those who make a real choice. Do you strive to provide a great customer experience for your clients and referral partners; or do you become an assistant or an order taker with a job? It’s a real choice and a real opportunity for all of us to make. Success in our industry still remains a choice we get to make for ourselves; for now!
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