Not just yet!
Are we there yet? No, not just yet!
For months now we have seen social media and the “experts” share their thoughts on why rates would be going down significantly. This has caused many in our industry to predict lower rates and talk about 5%, even 4% or lower rates to come. The issue...
What’s the TRUE COST?
When you talk options, be sure your clients know the true cost of their choices. I have had a number of conversations recently where my clients have won deals because they put the client in a position to succeed by sharing the true cost of their choices. We spoke a few months ago as we approached...
The pressure is real!
Once again, the housing numbers prove that there is no housing bubble, there isn’t a huge drop in housing prices, and that if you have been sitting around believing all the social media click bait to wait for prices to drop, you lost THOUSANDS!
I have talked about this over and over, and it...
Situational Awareness Matters!
More than forty years being associated inside the mortgage and real estate communities has taught me a great deal. Working with some of the best professionals in these areas across the country can also remind me that the more things change, the more they stay the same. I have preached here before...
Things that can move the market!
As mortgage professionals, we must deal with many things in our day-to-day business. Some of these things are controllable, some are not. One of the issues that we all have to deal with is market volatility. When the market moves, it can create a great deal of stress for us, our team, our...
Tracking your conversions!
I spoke a little bit last week about conversions and how tracking your conversion rates can really help you dial in your business. Far too often people are focused solely on lead generation, which is important, but they fail to track those leads through their system and use that data to improve...
The first contact is EVERYTHING!
I have said it before, but it is worth repeating, how you handle that first interaction with a prospect can vastly improve your conversion rates. Why is this important? Because improving your conversion rates amounts to free money! You work so hard to generate an opportunity, why not spend just a...
Document the conversation!
I wanted to share a situation that took place this week with one of my clients, and I thought it might provide a good reminder to all of us that just because we said it, doesn’t mean people heard it! Often people will hear what they want to hear, not necessarily what you did say. This holds...
Money isn’t the issue anymore!
People fail to succeed for only one of two reasons; they either don’t know what they are supposed to do, or they won’t do what they are supposed to do. Coaching has always been a way to help people learn the first part, knowing what to do, and then help guide them toward actually...
Are you finding solutions or making excuses?
It’s very disappointing to see that many in the mortgage and real estate industries are much more interested in making excuses for their lack of performance than finding the solutions behind their shortfalls! You would think that given everything that has gone on in 2023, that nobody sold a...
