Click bait runs wild!

Uncategorized Mar 27, 2024
 

If you look at social media at all, you would think the real estate world has come to an end. As usual, those who largely make a living generating clicks as opposed to clients are running crazy with their views on the NAR settlement with the DOJ. The problems come from the fact that many people...

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NAR Settlement Overview

Uncategorized Mar 20, 2024
 

First let me start out by saying I am not an attorney and all the views here are my own opinions based on the public information and conversations I have had with those in the industry. The recent settlement between NAR and the DOJ contains many items that will need to be addressed and dealt...

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Not just yet!

Uncategorized Mar 14, 2024
 

Are we there yet? No, not just yet!

For months now we have seen social media and the “experts” share their thoughts on why rates would be going down significantly. This has caused many in our industry to predict lower rates and talk about 5%, even 4% or lower rates to come. The issue...

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Whatโ€™s the TRUE COST?

Uncategorized Mar 06, 2024
 

When you talk options, be sure your clients know the true cost of their choices. I have had a number of conversations recently where my clients have won deals because they put the client in a position to succeed by sharing the true cost of their choices. We spoke a few months ago as we approached...

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The pressure is real!

Uncategorized Feb 28, 2024
 

Once again, the housing numbers prove that there is no housing bubble, there isn’t a huge drop in housing prices, and that if you have been sitting around believing all the social media click bait to wait for prices to drop, you lost THOUSANDS!

I have talked about this over and over, and it...

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Situational Awareness Matters!

Uncategorized Feb 21, 2024
 

More than forty years being associated inside the mortgage and real estate communities has taught me a great deal. Working with some of the best professionals in these areas across the country can also remind me that the more things change, the more they stay the same. I have preached here before...

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Things that can move the market!

Uncategorized Feb 15, 2024
 

As mortgage professionals, we must deal with many things in our day-to-day business. Some of these things are controllable, some are not. One of the issues that we all have to deal with is market volatility. When the market moves, it can create a great deal of stress for us, our team, our...

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Tracking your conversions!

Uncategorized Feb 08, 2024
 

I spoke a little bit last week about conversions and how tracking your conversion rates can really help you dial in your business. Far too often people are focused solely on lead generation, which is important, but they fail to track those leads through their system and use that data to improve...

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The first contact is EVERYTHING!

Uncategorized Jan 31, 2024
 

I have said it before, but it is worth repeating, how you handle that first interaction with a prospect can vastly improve your conversion rates. Why is this important? Because improving your conversion rates amounts to free money! You work so hard to generate an opportunity, why not spend just a...

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Document the conversation!

Uncategorized Jan 25, 2024
 

I wanted to share a situation that took place this week with one of my clients, and I thought it might provide a good reminder to all of us that just because we said it, doesn’t mean people heard it! Often people will hear what they want to hear, not necessarily what you did say. This holds...

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